Only by setting a plan that outlines where you want to go, along with a plan of action on how you are going to get there, will a business owner know if they are heading in the right direction and how far they are from their final destination. A business plan is a written document that describes in detail how a business(usually a startup) defines its objectives and how it is to go about achieving its goals. A business plan lays out a written roadmap for the firm from marketing, financial, and operational standpoints.
Good business plans should include an executive summary, products and services, marketing strategy and analysis, financial planning, and a budget; this can help attract outside investors. The main purposes of a business plan are to establish a business focus for the future, secure funding from investors, and attract executives as your business grows.